Shoffee Named America's 651st Fastest Growing, Privately Held Company by Inc Magazine

Inc Magazine recently released it's Inc 5000 list of the fastest-growing, privately held companies in America, and internet Keurig K-Cup retailer Shoffee (Shoffee.com) checked in at number 651 on that list.

This is the first time Shoffee, which was founded in November 2007, was eligible for the Inc 5000 list.

The entire team at Shoffee would like to thank each and everyone of our customers for making us a part of the Inc 5000. It truly goes without saying, but without you, there would be no us - so THANK YOU for making Shoffee great!

Say What? Meet (what looks like) the K-Cup Brewing BUNN My Cafe MCU

Because we know next to nothing about the BUNN My Cafe MCU "single Cul Multi-Use Brewer, we're going to say next-to nothing about it, and simply share the info BUNN has currently posted on BUNNatHome.com.

Here's what BUNN (not Shoffee.com or The Shoffee Blog) has to say about the BUNN My Cafe MCU:

Enjoy the convenience of four machines in one. The versatile MCU allows you to quickly brew with K-Cups®, ground coffee, soft pods, & tea bags. Plus, it’s a great hot water source for instant coffee, oatmeal, gelatin, and more.

K-Cups® is a registered trademark of Keurig, Incorporated. BUNN is not affiliated with Keurig, incorporated.

Keurig Patent Update: What is the Keurig Brewed Seal, and What Does it Mean to You?

With September right around the corner, within the coffee industry, it feels just a little bit like it did in December of 1999 - we all know that something is going to happen, but no one is quite sure what it will be.

Of course, we're referring to the fact that two (of the many) patents on Keurig's K-Cup technology expire this September, possibly clearing the way for a marketplace loaded with "knock-off" K-Cups.

Earlier this month, we touched on the fact that one of the patents expiring is for a conical filter inside the plastic cup - a filter that hasn't been used to make Keurig K-Cups in years.

Why is this significant? Why does it matter, as long as you can put a filter inside a plastic cup and fill it with coffee?

Because due to it's shape, the amount of coffee it can hold is limited, thus resulting in less coffee being able to fit inside each K-Cup. Since launching Shoffee.com in late 2007, two of our top three, and six of our top 10 selling Keurig K-Cups have been of the "extra bold" variety; with the Keurig K-Cup filter patent that expires, there can be no such thing as an "extra bold" variety. Coffee can be roasted darker or more robusta beans can be used to make a coffee have the feel of an "extra bold" coffee, but no more coffee can be added to each K-Cup to make it truly such.

That leads us into Keurig's new marketing campaign, Meet the Keurig Brewed Seal. This August, K-Cup Portion Packs, produced by Keurig Authorized Roasters, will begin to carry the Keurig Brewed seal.

As a consumer, here's what the Keurig Brewed Seal means to you:

• Quality you can trust.
• Taste you can count on.
• Safety tested for your Keurig Brewer.

At first, we thought the third one might be a stretch, but after some research, we realized that safety is a legitimate concern. Think about it, a new "knock-off" K-Cup comes to market from a well-known roaster. The product is viewed as okay, but the roaster constantly receives the feedback that while the resulting cup of coffee is almost like what they have come to know from this roaster, it's just a little weaker. Since this fictional K-Cup is a well known brand, there is know tweaking the blend recipe, that just won't work. The only answer may be to try and cram as much coffee into this old-style filter as possible, and if you've ever overstuffed a My K-Cup, you know what happens; water can't pass through and it causes an overflow in your brewer.

Now when the aforementioned My K-Cup backs up, a lid that is screwed on tight is enough to withstand the pressure created by the back up; but when a "knock-off" K-Cup backs up the pressure will be enough to pop the top and send grinds and water (presumably hot) shooting everywhere - now, in our eyes, that scenario does create a legitimate safety concern.

So while we're not about to sit here and say "stay away from all of the new Keurig friendly products that will be hitting the market next month," we will tell you to be wary of what you put in your Keurig Brewer because unless it has the Keurig Brewed Seal, it may not brew the cup you expect.

Green Mountain Pumpkin Spice Keurig K-Cups Now in Stock

Just a quick post to let everyone know that Green Mountain Pumpkin Spice Keurig K-Cups are now in stock at Shoffee.com for only $13.97 per box of 24 Keurig K-Cups.

And remember, Green Mountain Pumpkin Spice Keurig K-Cups are only available for a limited time, so stock up while they're here...

Introducing the Green Mountain Rivo Espresso Machine (soon, we think)

With Green Mountain's Keurig Brewing System and new Vue Brewing System already in retail stores everywhere, it may seem hard to believe you're reading another post about another brewing system from Green Mountain, but it's true; according to The Boston Globe, Green Mountain has trademarked the name Rivo for it's soon-to-be-released, high-pressure espresso machine.

The Italy based espresso giant Lavazza, which as of February 24, 2012 owned five percent of Green Mountain has been rumored to have been working with GMCR on this system for some time, and a release later this year seems to make a lot of sense based on the fact that Starbucks will be breaking into the at-home-brewing market with it's Versimo espresso machine.

In our opinion, the Green Mountain Rivo Brewing System should have a much greater impact on single-cup brewing in the United States than the Vue System, and even in some ways, the original Keurig K-Cup Brewing System.

Around the world, the single-serve coffee leader is Nespresso, a high-pressure espresso brewer. With the Green Mountain Coffee, and even more so, the Starbucks brand well known amongst coffee drinkers throughout the United States, the Rivo and Versimo systems may finally make high-pressured, single-cup espresso brewers common on countertops throughout the country, just like they are throughout the rest of the world.

For anyone who looks at their morning cup of coffee as something that they simply drink out of necessity, rather than enjoyment, the Green Mountain Rivo Espresso Maker may just look like another single-cup option, but to those who truly love to experience their cup of coffee, the entry of the Rivo and Versimo brewers into the marketplace may truly bring your coffee-drinking experience to the next level.

Watch for more on the Green Mountain Rivo here on The Shoffee Blog in the coming weeks as this post is simply based on the trademark filing, and not an actual product announcement from GMCR.

She Must be a K-Cup Fan (Coffee Nerd Humor)

Looks like Keurig's claims of stronger, bigger and hotter weren't nearly enough to impress everyone's history's biggest critic and Olympic, Gold (and now more famously Silver) Medalist Gymnast McKayla Maroney as she appears #notimpressed with the Keurig Vue V700 Brewing System.

We guess @McKaylaMaroney is a fan of the classic Keurig K-Cup...

Have a great Sunday everyone.

The Keurig K-Cup Brewer (Japanese Edition)

Last evening, while doing some research on Keurig K-Cup patents, we stumbled upon this gem; the "Keurig" trevie brewer (which can only be shipped to an address in Japan - we tried).

If nothing else, it is very interesting that while we're all waiting for Y2-Keurig this September, Japan already has their own replacements for the Keurig Brewer and Keurig K-Cups readily available.

While we're not sure if this brewer and the K-Cups being sold along with it are licensed by Keurig or not, it is (at the very least) interesting to see a different take on Keurig brewing.

By far our favorite part of finding these items was something, that we're pretty sure, got lost in translation. That being the Brewstar "Deep Fried" Keurig K-Cup:

And if anyone who sells this brewer online would like to send us one of these brewers and some "K-Cups" we'd love to review it here on the ShoffeeBlog.

Did You Know? Expiring Keurig K-Cups Patents Edition.

Did you know, one of the two Keurig K-Cup related patents expiring this September pertains to technology Green Mountain no longer uses in its Keurig K-Cups?

It's true. One of the expiring patents relates to the filter within the Keurig K-Cup, and since this patent was filed, Green Mountain (GMCR) has changed the design of the filter it uses, which is (you guessed it) protected by a patent that doesn't expire this September.

So while the idea has been floated out there that come this September, the single-serve coffee industry will begin to look like the wild west, with quality, non-Green Mountain K-Cups popping up all over the place; that may not be the case.

Many of those Keurig-compatible cups that pop up will simply not be the same quality that many Keurig lovers are used to, and those which do produce a cup of coffee that can be compared to one made from a K-Cup carrying the Keurig Brewed Seal may find themselves in court as GMCR will do its best Apple impression protecting its non-expiring patents in the legal system.

So maybe the idea that you'll be able to spend much less and get the same quality cup of coffee from a K-Cup like package, not carrying the Keurig Brewed logo this September is not necessarily a slam dunk.

Of course there is the fact that Green Mountain is bringing back the Diedrich Coffee Brand as its Keurig K-Cup "Value Brand," at a price of about $0.10 less per cup to the end user.

Diedrich Coffee Keurig K-Cups will be available on Shoffee.com this September.

Green Mountain K-Cups Getting Extreme Makeover

Have you noticed your favorite Keurig K-Cups looking a little different lately?

Well, you're not alone. Green Mountain has recently started making over the packaging on their Keurig K-Cups, mainly to include their Keurig Brewed Seal (which will start getting a lot more play next month).

If you've yet to get a box of new-look Keurig K-Cups in your home, don't fret, this year's Green Mountain FT Pumpkin Spice Keurig K-Cups (coming to Shoffee.com early next week) feature the brand new look.

We'd love to know what you think of the new GMCR packaging. Tweet your thoughts @ShoffeeCoffee and be sure to hashtag any Keurig-related Tweets #MyShoffee for the chance to win Keurig-themed prizes from Shoffee.com.

Diedrich Keurig K-Cups are Back (or will be this September anyway)...

Everyone has been wondering exactly what Green Mountain's response will be when two of their patents on components of their K-Cup packs expire this September, this morning, we got an answer to what at least one of their responses will be - Green Mountain Coffee Roasters is bringing back beloved Diedrich Coffee K-Cup Packs, and they will be "value priced."

This September, Green Mountain will bring back two Diedrich favorites, and introduce two more, and they will all be available at Shoffee.com.

Here is what you can look forward to next month:

Diedrich Morning Edition (Medium Roast) - A bright wake-me-up for breakfast or a crisp, clean finish to any meal.

Diedrich Rio Blend (Medium Roast Coffee) - A smooth, creamy body gets a bit of South American spiciness in this warm, hearty blend. A nicely balanced cup with hints of raisin and cocoa.

Diedrich French Roast (Dark Roast Coffee) - A dark roast notable for a toasty aroma coupled with a syrupy body, molasses taste and pleasant finish.

Diedrich Morning Edition Decaf (Medium Roast Coffee) - This full roast coffee delivers creamy vanilla sweetness and a hearty finish. It's great for waking up to in the morning, even without the caffeine.

Before this announcement, we had figured that Eight O'Clock Coffee would be GMCR's long-rumored "value brand" Keurig K-Cup, but we are pleasantly surprised to find out that the Diedrich brand will fill this niche.

Now that you've read this post all the way through, we're ready to spill the beans on what this "value" line of Keurig K-Cups means to you. As a Keurig user, you should see a savings of about $0.10 per cup, a big difference from the way we saw coffee prices go a few years back.

Eight O'Clock Coffee and Tetley Tea Keurig K-Cups Coming Soon

Well, we wanted to wait a day or so, and gather as much information as possible on Green Mountain Coffee Roaster's announcement last week that it will add Eight O'Clock Coffee, Tetley Tea and Good Earth Tea to it's K-Cup and Vue Pack portfolio this coming Fall.

Even though we are sometimes critical of GMCR's moves here on The Shoffee Blog, we have to admit; this is a move that we really, really like.

For the last few months, we have kicked around ideas about exactly how GMCR plans to compete with all of the "knock-off single-serve cups" undoubtably planned for launch this September, when GMCR's patent on it's K-Cup design expires. Launching a K-Cup line featuring "America's #1 Whole Bean Coffee brand in grocery" seems like a good answer (not to mention a product from Tetley to answer years of customer cries for a 'regular tea').

Now, the next thing we'll be looking for on these three K-Cup (and Vue Pack) lines is the price point. Is it GMCR's plan to bring these K-Cups on at the same price point as their traditional offerings (Green Mountain, Coffee People, Gloria Jean's, etc) or will they introduce these as a "value brand" to compete on price with the flood of new, non-GMCR products coming in September 2012?

Our thought is that these will be considered GMCR's "value brand" and be available at a lower price point than GMCR's current product offerings; thus allowing those who have bought a Keurig brewer but switched to either a cheaper alternative (ie: Grove Square Instant Cups) or using one of the hundreds of filters now on the market that allow ground coffee to be used in a Keurig Brewer.

For this move, we tip our hats to GMCR, instead of waiting until September and reacting to what the market does, they're taking the proactive steps to be ready to compete when the time comes.

Now, for a "value brand" hot chocolate Keurig K-Cups... Could there be a change in strategy of how Swiss Miss is offered in the near future as well?

And to answer the question that will inevitably arise - yes, all of the products mentioned in this post will absolutely be available on Shoffee.com as soon as they become available (except the Vue Packs, we are still uncertain of their status on Shoffee).

NOW IN STOCK: Swiss Miss Hot Cocoa Keurig K-Cups Now Available from Shoffee.com

With all of the excitement surrounding Starbucks Keurig K-Cups finally landing on Shoffee.com, we almost forgot:

Swiss Miss Hot Cocoa Keurig K-Cups are also now available on Shoffee.com!

That is all, please feel free to continue with your day now...

DISCONTINUED BY GMCR: Seven Wolfgang Puck K-Cup Varieties Say Good-Bye

If you've been a loyal Keurig K-Cup user for some time now, you're not a stranger to hearing that some of your favorite K-Cup varieties have been discontinued by Green Mountain Coffee Roasters. However, today is the first time that several varieties that we introduced here on The Shoffee Blog, are the K-Cups to which we are also saying good bye.

A little over a year ago, Shoffee.com was one of the first online Keurig Retailers to bring you the entire line of Wolfgang Puck Keurig K-Cups, and today, we're the first to tell you that as of last week, seven of those same K-Cups have been discontinued.

Here is the list of Wolfgang Puck Keurig K-Cups that will no longer be produced (limited quantities of some are still available on Shoffee.com):

• Wolfgang Puck Rodeo Drive Blend Keurig K-Cups (24 K-Cups per Box)
• Wolfgang Puck Sumatra Kopi Raya Keurig K-Cups (24 K-Cups per Box)
• Wolfgang Puck Hawaiian Hazelnut Keurig K-Cups (24 K-Cups per Box)
• Wolfgang Puck Vanilla Francaise Keurig K-Cups (24 K-Cups per Box)
• Wolfgang Puck Vienna Coffee House Keurig K-Cups (24 K-Cups per Box)
• Wolfgang Puck French Roast Keurig K-Cups (24 K-Cups per Box)
• Wolfgang Puck Sorrento Keurig K-Cups (24 K-Cups per Box)

So we added some Keurig K-Cups from Starbucks and Tazo Tea last week, and took away some Wolfgang Puck favorites this week - it all evens out, right?

Over the next few months, there will no doubt be even more changes to the landscape of both Keurig K-Cups in general, and Keurig K-Cups on Shoffee.com, be sure to check out The Shoffee Blog regularly to make sure you're the first to know.

Starbucks Keurig K-Cups Now Available on Shoffee.com

If you're a Shoffee.com customer, who has been waiting to be able to add Starbucks Keurig K-Cups to your order, your wait is over.

Shoffee.com is proud to announce that as of April 5, 2012, we will now be offering six (6) Starbucks Keurig K-Cup varieties, as well as two (2) varieties of Tazo Teas.

All of the Starbucks Keurig K-Cups on Shoffee are packed in boxes of 16 Keurig K-Cups with the coffees currently priced at $17.97 per box and the teas at $16.97 per box.

Here is the full rundown of which Starbucks and Tazo items are currently in stock and ready to ship:

• Starbucks Blonde Veranda Blend Keurig K-Cups (16 per Box)
• Starbucks Pike Place Roast Keurig K-Cups (16 per Box)
• Starbucks Breakfast Blend Keurig K-Cups (16 per Box)
• Starbucks House Blend Keurig K-Cups (16 per Box)
• Starbucks Sumatra Keurig K-Cups (16 per Box)
• Starbucks French Roast Keurig K-Cups (16 per Box)
• Tazo Tea Zen (Green Tea) Keurig K-Cups (16 per Box)
• Tazo Tea Awake (Black Tea) Keurig K-Cups (16 per Box)

APRIL FOOLS: Best Keurig-Themed April Fools Joke Goes to ThinkGeek

The team over at ThinkGeek.com has definitely won the award for Best April Fools Prank Involving Keurig K-Cups (okay, that's not real, but if it were, the award would go to ThinkGeek.com).

This morning, they added new Keurig 5-Star Meal K-Cups to their site (and somehow managed to keep the cost per cup for a whole meal under $0.90).

Of course we're usually telling you about new products and offerings on Shoffee.com here on The Shoffee Blog, but today we're simply here to offer a congratulations to ThinkGeek.com on an awesome April Fools joke (and we might as well plug our Shoffee@Home Takes Over Your Home Contest too).

CONTEST: Shoffee@Home Takes Over Your Home

Maybe you've noticed over the past few weeks, we've been adding a lot of new items for your home in our new Shoffee@Home section of Shoffee.com.

If we've learned only one thing from our many interactions over at Facebook.com/ShoffeeCoffee, it is that  it is our customers and fans who truly make Shoffee.com great, and in our latest contest, we're taking that idea to a whole new level.

Here's what the winner of our Shoffee@Home Takes Over Your Home Contest gets:

We'll move the entire Shoffee@Home portion of our business into your home until we move into our brand new offices and warehouse later this Spring. First, we'll clear out your garage, then we'll fill it up with all of our great new Shoffee@Home products as well as shelving and our UPS Worldship Shipping System. We'll also send two warehouse employees and a customer service representative to your home to manage our inventory and fill orders for the entire time Shoffee is using your home as Shoffee@Home World Headquarters (don't worry, they will each bring their own JakPak, so there is no need for them to crash on your couch). In addition to a JakPak, we'll send a Cusinart SS-700 Keurig Brewer, and SodaStream Fizz for use while our team is there. Upon completion of our new state-of-the-art facility, the Shoffee@Home team will leave your home just like we were never there (yes, you can keep any leftover Keurig K-Cups and SodaStream Syrups upon our team leaving).

How do you enter to win?

Simply visit the Shoffee Facebook page at Facebook.com/ShoffeeCoffee, and tell us why Shoffee@Home should take over your home - that's all. We'll pick a winner in house, pack up our trucks and move in - that's right, you'll know you won when the Shoffee@Home Team shows up at your home ready to set up shop.

Good luck!

A proper residence is likely free of odors like sewage - a home that has any sewage-like odor will not even be considered for this contest, and if your home develops a sewage-like odor during the time Shoffee@Home has "taken it over," the winner forfeits the right to keep any of the leftover Keurig K-Cups and SodaStream products.

Green Mountain Island Coconut Keurig K-Cups Now Available at Shoffee.com

Ask anyone who has owned a Keurig K-Cup Brewing System for more than a year, what their favorite Seasonal Keurig K-Cup is, and you will most likely get only one answer: Green Mountain Island Coconut Keurig K-Cups.

So if you haven't been a K-Cup aficionado for more than 12 months, here's a little tip for you; Green Mountain Island Coconut Keurig K-Cups are now available on Shoffee.com, and they're fantastic.

Just like last year, Green Mountain is offering their Island Coconut flavor for the Spring and Summer months, but we have to tell you, supplies are limited, so if you want to make Island Coconut last throughout the year, stock up now.

So head over to Shoffee.com, and pick yourself up a box of 24 Green Mountain Island Coconut Keurig K-Cups, and plan a quick trip to paradise in your own kitchen.

NEW PRODUCT: Zoku Quick Pop Maker (Shoffee Kids)

At Shoffee.com, we realize that you shop online for more than great coffee. That's why we are working on a brand new line of products for our Shoffee at Home section of Shoffee.com.

Shoffee at Home will feature new, innovative and unique products for your home.

The first product line we'll be added is literally the coolest item we've ever offered on Shoffee.com - the Zoku Quick Pop Maker.

The Zoku Quick Pop Maker allows you to make popsicles using absolutely anything you want in about seven minutes. That's right - seven minutes!

In addition to the original Zoku Quick Pop Maker, Shoffee.com will also be offering the new individual Quick Pop Makers as soon as they become available, later this month; as well as:

• Zoku Quick Pop Recipe Book
• Zoku Character Tool Kit

Watch for more Shoffee at Home products being announced over the next few weeks, including a great lineup of kitchen products and small appliances from Bodum.

Shoffee.com Mobile is Now Live

After more than a year of discussion, internet single-serve coffee retailer Shoffee.com has finally joined the m-commerce revolution with the launch of Shoffee Mobile earlier this week.

Through the end of next week, Shoffee.com is offering an additional discount (using a coupon code only available on Shoffee Mobile) to users who place an order using the mobile site.

In return, Shoffee will be sending out a brief usability survey to those who placed an order using the new site over the next couple of weeks.

So if you're looking to place an order for Keurig K-Cups, and would like to keep a little more money in your pocket, check out the exclusive coupon code only available on Shoffee.com's new mobile site.

Starbucks Makes At-Home Brewing 'Real' with the Introduction of Verismo

Verismo.

If you simply look at the definition of the of the word, it means realism, from the Italian word "vero" meaning true (thank you Wikipedia).

And, as you've probably already read, Verismo is also the newest, and by far the biggest name in the single-cup coffee brewing industry.

By its name alone, Starbucks has already called out the rest of the single-cup coffee industry. Pretty much announcing, "the real single-cup home brewer has now arrived, the rest of you can take your cups, and discs and capsules and whatever else you're currently brewing your 'fake' coffee with and go home."

Over the next few weeks, we'll have more on the Starbucks Verismo and how it is about to turn the single-cup coffee industry on its ear, how things will play out with single-serve coffee giant (and current Starbucks partner) Green Mountain, and how this high-pressure single-serve machine stacks up against Keurig's new Vue Brewing System.

Before we get too carried away with things, we understand that the flashy headline is all about how Starbucks has turned around and 'spurned' Green Mountain, and what this move will do to Green Mountain Coffee Roasters (GMCR) stock price over the next few hours; but the Starbucks Verismo is in an entirely different single-cup brewing category than anything that Keurig has introduced to this point.

If the name is accurate, the Starbucks Verismo will bring the type of 'real,' at-home, single-cup coffee to the United States that the rest of the coffee-loving world has enjoyed for years via Nespresso. With an emerging single-cup brewing segment in the US, we truly feel that if there is anyone with the power to change the way people think about their coffee at home, its Starbucks.

With many of Keurig's patents expiring this Fall, the Starbucks Verismo will not be the last new single-cup coffee machine we profile here on the Shoffee Blog, but it sure has the potential to be the most exciting.

Note: At this point, we have no way to determine one way or another if the Starbucks Verismo will be available on Shoffee.com. All that we can tell you is that we will continue to work hard in order to bring you all of the highest quality products in the coffee world, and as long as it is an option for us, we will offer the Starbucks Verismo Brewing System as soon as it is available.

Shoffee will be at the International Home + Housewares Show Next Week

The next few days are going to be very busy ones here at Shoffee.com. We have a MAJOR announcement coming later today, the release of our own Java Cafe Coffee Pods next week and we're getting ready to head out to Chicago for the International Home + Housewares Show next Sunday, Monday and Tuesday.

Why does our trip to the International Home + Housewares Show matter to you?

Because this year it should feature an overwhelming amount of new coffee-related products at this years show, and lucky for you, we will be sharing those products with you as we see them through the Shoffee Blog, Facebook, Twitter and Pinterest.

So be sure to check out all of the following places for the latest in Single-Serve Coffee information, beginning Sunday afternoon (3/11/2012):

On Facebook: Facebook.com/ShoffeeCoffee
On Twitter: @ShoffeeCoffee
On Pinterest: pinterest.com/ShoffeeCoffee

FIRST LOOK: Meet the Entire Java Cafe Coffee Pod Lineup

Chances are you have probably already heard of coffee pods, and chances are you have heard them referred to as a “more cost effective,” or  “more environmentally friendly” brewing option.

Java Café Coffee Pods are different.

Java Café Coffee Pods are a more cost effective, and more environmentally friendly option; but what’s more important is that Java Café Coffee Pods are simply a better option.

What makes Java Café Coffee Pods better? Freshness.

Java Café Coffee Pods feature a selection of single-origins, blends and flavored coffees, which pay tribute to the rich culture and diversity of America’s most colorful and vibrant metropolis – New York City.

We start with 100% Arabica beans from the world’s finest coffee estates, which are roasted in small batches, ground, packaged and shipped quickly to ensure that each cup of coffee you brew is the freshest, best-tasting cup possible.

Java Café Coffee Pods come in 12 varieties, and are available exclusively for use at home from Shoffee.com. These pods work best with the BUNN My Cafe MC, available from Shoffee.com. The pods will be available for sale starting on Monday, March 12, 2012.

Java Cafe Coffee Pods will be packed in boxes of 18 individually wrapped coffee pods.

Here is a list of all of the varieties of Java Cafe Coffee Pods, which will be available:


LIGHT ROAST

Breakfast Blend
You can start every morning with this bright and sunny selection. Our  Breakfast Blend was created to be your everyday choice.

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MEDIUM ROAST

Empire Diner Blend
Just the way you remember it (and LOVE it). Pull up to the counter and enjoy a cup of your new favorite coffee.

Colombian Cafe Arabica
Our 100% Colombian Cafe Arabica coffee should be looked at as the definition of what a Colombian coffee is supposed to be.

Sumatran Kopi Emas
Robust, Earthy and Great. Those are three words that can definitely be used to describe this coffee whose name is actually Indonesian for "great coffee."

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DARK ROAST

Black (Extra Bold)
Dark, bold and eye-opening. That really sums up this coffee, which we roast darker than any others.

Kenya AA Kubwa Maharage
All Kenyan coffee is graded, and only the best receives the grade of AA. Our Kenyan AA coffee pods only use the finest Kenyan Coffee, and brew the definition of a full-bodied, African coffee.

Guatemalan Asado Perfecto
By calling this coffee Asado Perfecto, we’re acknowledging the flavor is all in the roast, that's why the name actually means "perfect roast." This well-balanced coffee is roasted dark to bring out all of its natural flavors.

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FLAVORED (LIGHT ROAST)

Coconut Creme
We've gotten more requests for a year-round coconut coffee than anything else; that's why Coconut Creme is by far the most popular of our flavored coffee pods.

Vanilla Bean
The Madagascar vanilla bean is known as one of the most flavorful items in the world, and that's exactly the flavor profile we created with our Vanilla Bean coffee pods.

Pacific Northwest Hazelnut
Nearly all of the hazelnuts grown in the United States come from the Pacific Northwest. This hazelnut-flavored coffee truly captures the flavor of which those who produce the "nut of the hazel" are so proud.

Dulce de Leche
Because its name loosely translates to "Sweet of Milk," we suggest you add your favorite milk (or creamer), a little sweetener and enjoy this caramel delight.

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DECAFFEINATED (MEDIUM ROAST)

Decaf Colombian Cafe Arabica
Our 100% Decaf Colombian Cafe Arabica coffee should be looked at as the definition of what a Colombian coffee is supposed to be. This one is just without the caffeine.

NEWS RELEASE: Shoffee.com Adds Pinterest to Product Pages

Fairfield, New Jersey -- Internet Single-Serve Coffee Retailer Shoffee.com, which specializes in Keurig K-Cups and Coffee Pods added the ability to share its products on Pinterest today.

“The decision to add Pinterest’s Pin-It button to our product pages was not a difficult one,” said Joe Simonovich, Co-Founder of Shoffee.com. “The fact that in January, Pinterest reported the site had 11.2 million unique visits, led us to believe now was the right time.”

Wikipedia describes Pinterest as a pinboard-styled social photo sharing website, which allows users to create and manage theme-based image collections. The site’s mission statement is to “connect everyone in the world through the ‘things’ they find interesting.”

“We know people love our products, I would say that means they find them interesting,” said Simonovich. “If a Coffee People Donut ShopKeurig K-Cup from Shoffee.com is one of your favorite things, why wouldn’t you want to Pin It?”

In addition to Keurig K-Cups, visitors to Shoffee will find many other things to add to their virtual pinboards, including some original artwork from a line of Coffee Pods launching in early March.

“I’ll be pinning the original artwork used in creating our Java Café Coffee Pod labels,” said Simonovich. “Each of the 12 pod labels have an original painting as part of the label, we also have images of the original on our site.”

Pinterest Shoffee.com’s second major endeavor into the sharing of its products socially, and its first since adding the Facebook “Like” button as soon as it was launched.

“People are no longer making uninformed purchasing decisions online,” said Simonovich. “Today’s online consumer is not only influenced by what their friends think, they’re influenced by what friends of friends’ friends.”

About Shoffee.com: Launched in late 2007, Shoffee.com quickly became one of the internet’s premier single-serve coffee retailers, specializing in Keurig K-Cups and Coffee Pods. Shoffee.com now offers nearly 700 products including the Keurig Brewing System and SodaStream Home Soda Making line.

Wrap Up: The New Keurig Vue Brewing System (Around the Web)

So in the world of single-serve coffee brewing today was a busy day. Whether you think that the new Keurig Vue Brewing System is a revolutionary game changer or just a clever way for Green Mountain Coffee Roasters (GMCR) to get consumers to buy something new as their patent of the K-Cup Portion Pack delivery system is about to expire, there is no mistaking the fact that there was a lot of news made today.

Here's our wrap up of what some of the major media outlets had to say about the new Keurig Vue Brewing System:

Green Mountain Announces New, Fancier Keurig Brewer (Fox Business News)

Green Mountain Introduces Nestle-Rival Latte Brewer (Bloomberg BusinessWeek)

Green Mountain rolling out latest Keurig brewer (MarketWatch)

Green Mountain to Add Higher-End Coffee Machine (Wall Street Journal)

Green Mountain Coffee Roasters Unveils New Keurig Brewing Platform (MarketWatch)

What You Need to Know: Keurig Vue Two-Step Cafe Beverages

One of the most exciting things about the new Keurig Vue Brewing System is it's ability to make authentic Cappuccinos, Lattes and Cafe Mochas.

Just for the moment, we'll put aside the fact that it will cost you right around $1.50 per drink to make any of these 2-Pack beverages at home, but like we said earlier, we'll hold our opinions until at least tomorrow, today is to focus on the features of the new Keurig Vue Brewing System.

Right now, it seems like Green Mountain Coffee Roasters (GMCR) will make these 2-Pack drinks available under their Barista Prima, premium brand name, and they will be available in these varieties:

• Cafe Mocha
• Vanilla Latte
• Sweetened Cappuccino
• Cappuccino, Italian Roast

All of these will be sold in packs of 16 Vue Packs, which GMCR is referring to as 8+8 Packs (because they contain 8 frothy topping packs, and 8 coffee packs).

If you were wondering exactly how the Vue Packs create these 2-Pack Beverages, here is how Keurig answered it in their FAQ section:

Q: For a two-step cafe beverage, what happens if I brew the coffee first and then froth?

A:  The sequence of FROTH first and then the COFFEE base has been optimized for the Keurig Vue Brewer. If this sequence is not followed, you may receive a sub-optimal beverage. Also, if the FROTH is the last to brew, we recommend running a Cleansing Brew.

Basically, we think Keurig is trying to say, if you use the packs in the wrong order, that drink just cost you $3.00 because you're going to have to make it again...