Friday, January 31, 2014

Keurig 2.0: A Closer Look


So everyone has now had a few days to go ahead and digest Green Mountain Coffee Roasters' introduction of it's Keurig 2.0 technology (only a few days after announcing a proposed name change to Keurig Green Mountain).

So on the surface, here's what we learned this week:

  • Keurig 2.0 will be rolled out this coming Fall
  • Keurig 2.0 will be able to make a 28-ounce pot of coffee
  • Keurig 2.0 will be awesome

Now all is well and good, we've seen this before, right? We've seen Jenny Garth on late-night television introducing us to Keurig's revolutionary Vue technology and it's bigger, stronger, hotter cup of coffee - "the ultimate brewing experience." So we've seen the Vue, we've seen the future, we've seen the clumsily designed (but patented protected), number 5 recyclable plastic (but not recyclable in half of the U.S.) Vue Cups - how much different can Keurig 2.0 really be?

The answer is simple - very different.

Let's start at the top, in my opinion, if Brian Kelly were GMCR CEO at the time the Keurig Vue was released, it never would have seen the light of day. Kelly sees the bigger picture. The Vue was a knee-jerk reaction to failed lawsuits to fight expiring patents - Keurig 2.0 is not this at all.

Keurig 2.0 is a well thought out plan for Keurig Kitchen Countertop Domination. Let's start with the low-hanging fruit, Keurig 2.0 will only use Keurig Authorized K-Cup Packs (and theoretically Vue Packs if they don't find a way to make them go away by then), so it's just like the "good" old days in the single-cup world; you're either with Keurig, or your coffee isn't made in a Keurig Brewer. I have spoken with some coffee industry people, but not GMCR employees, who have told me how this technology will work, but without all of the facts, I will save that post for another day.

The second brilliant part of Keurig 2.0 is the K-Carafe. On the surface, this is just a cool feature that allows you to brew a small pot of coffee; maybe only getting used when company is over. Okay, so I guess there is no need to have a second coffee maker that brews a pot of coffee for guests. So now that Keurig 2.0 has kicked your Mr. Coffee to the curb, what in the world will you do with all of that extra counter space? Maybe that's a great place for a new Keurig Cold Brewer - makes perfect sense, right? Step two in Keurig's plan to own your counter top.

Now that Keurig has a cold brewer won't they be just like SodaStream, a seltzer maker with a few second-tier brands touting carbonated lemonade and carbonated sugary kids' drinks as things we really desire in the United States? Maybe not, when you look GMCR President and CEO, Brian Kelly's professional background (or at least where he was most recently before heading to GMCR), you have to think there could be an ace up his sleeve (just a guess).

So last but not least, what about all of those brands that you've become a custom to being able to brew using your Keurig Brewer, they won't work. My thought is, they'll be back, they'll all be back. A few years back, when we launched our at-home K-Cup site,, we built it around one product - Coffee People Donut Shop (now The Original Donut Shop). Coffee People was brand owned by Diedrich Coffee, which paid a small royalty everytime they produced a K-Cup Pack for use with a Keurig Brewer. As the single-cup business grew, GMCR bought up all of the roasters making K-Cup packs one by one, and the royalty system went away. With it's patent-protected technology in place, Green Mountain was the only K-Cup game in town. Rumors swirled about GMCR acquiring companies like Peet's coffee, and Starbucks merger rumors became the norm; but you know what GMCR realized, that royalty revenue stream was not such a bad thing after all. I believe as Keurig 2.0 starts to get closer to becoming a reality, you will see GMCR's pay-to-play system once again; and alas, the knockoff K-Cups you've come to love will end up working in your Keurig 2.0 brewer afterall.

All of that being said, we are extremely excited about all of the positive changes coming out of Keurig and GMCR's New England Headquarters; and look forward to experiencing Keurig 2.0 first hand in the near future.

Last, but not least, we'd like to say that under some circumstances, one company trying to dominate either your countertop or your at-home beverage selection might be looked at as a bad thing; but with a company as innovative as Keurig, the change is welcome. It is not a stretch to say that in the past 10 years, what Keurig has done for coffee is not unlike what Apple has done for music - they changed the game, and at the end of the day, the game is better for it.

Full disclosure: Joe Simonovich co-founder of, an internet retailer specializing in Keurig K-Cup Pack sales. This article is simply based on my thoughts on GMCR's Keurig 2.0 announcement, and articles posted publicly in the days after. I have absolutely no knowledge of the future dealings of Keurig, GMCR or any of the other brands mentioned in the post.

Tuesday, September 10, 2013

GMCR Investor Day 2013: Keurig 2.0, Hot Beverage System Wrap Up

As Green Mountain Coffee Roaster's (GMCR) CEO, Brian Kelley basically announced that anything that goes into your body in a liquid form over the next three years will come from a countertop appliance made by Keurig, he was somewhat coy while introducing the Keurig 2.0 hot beverage platform. That's right, Keurig 2.0 is the hot beverage part of the three-year Keurig Kitchen Takeover - there is also Keurig Cold and Keurig Water on the way.

All that being said, Keurig 2.0 will end up being to single serve coffee what Web 2.0 was to the Internet - a chance to clean things up, tighten up the platform and allow everyone to catch their breath while we prepare for what's next.

The most exciting thing that came out of the little bit that we learned of Keurig 2.0 is that it will be compatible with both K-Cup Packs and Vue Packs. So, in our opinion, Vue Packs will be slowly phased out of the marketplace in favor of the next-generation K-Cup Packs, with (SURPRISE) Radio Frequency Identification (RFID) Technology - but if you read the ShoffeeBlog, you already knew this was coming because we told you a week ago.

During his intro of Keurig 2.0, Kelley said that customers want to select a beverage, put it in the machine, and press one button - RFID Technology allows this to become reality.

While Keurig 2.0 is exciting, it is only one part of the roadmap laid out today, here are a few highlights from Kelley's presentation on Keurig 2.0:

As a Keurig partner, we will hopefully have some hands-on experience with the Keurig 2.0, hot beverage system. We will be sure to post details about it as soon as it happens.

Keurig 2.0 should make its way to retail by this time next year.

GMCR Investor Day 2013: Introducing Keurig Water (Coming in 2015)

Introducing Keurig Water - you heard that right...

GMCR Investor Day 2013: Introducing Keurig Cold (Coming in late 2014-2015)

More information coming soon...

GMCR Investor Day 2013: Meet Keurig 2.0

Developing story, more information as it becomes available...

GMCR Investor Day 2013: "Keurig 2.0" Info Coming in the 1PM EST Hour

Stay tuned...

GMCR Investor Day 2013: The Keurig Global Brewer

At GMCR's Investor Day, CEO Brian Kelley has just introduced the plan for a Keurig Global Brewer, coming soon to 36(?) major international markets (pictured above).

GMCR Investor Day 2013: 5000 Free Keurig Brewers Coming to New York, Miami and Los Angeles on October 14th (#brewthelove)

GMCR CEO Brian Kelley has just announced that as part of Keurig's upcoming Brew the Love campaign, they will be giving out 5,000 free Keurig Brewers to random families in the New York City, Los Angeles and Miami Metro Areas on October 14, 2013.

The campaign seems to have a huge social component and has a focus on the #brewthelove hashtag.

We will provide further details at they become available.

Thursday, September 5, 2013

The Playbook: How Green Mountain (GMCR) can Upstage Apple (AAPL) on September 10th

So just about everyone has an idea about what Apple's Tim Cook will be unveiling at the Apple Press Event on September 10th - the iPhone 5s, maybe the cheaper iPhone 5c, maybe a surprise update to AppleTV; but there is the problem, we can all speculate (with a great degree of accuracy) what to expect from Apple.

But there's another big-name company with a press event planned for September 10th - Green Mountain Coffee Roasters (GMCR). 

So what would it take? What would it really take for Green Mountain to upstage Apple in the battle for September 10th?

A miracle, that's what it would take. That being said, let's have some fun with it; let's look at three scenarios for Green Mountain that could really generate some buzz next Tuesday.

Scenario One - The Most Likely to Happen
Green Mountain will announce key partnerships with major beverage companies, outside of the coffee industry. We have recently seen this with the launch of their Lipton and Snapple Tea K-Cup Packs and earlier this week with the announcement that Campbell's Soup will soon be able to be made using your Keurig K-Cup Brewer.

So what other partners make sense, and could make people take a second look? The first one, that makes the most sense would be VitaminWater. In the last 18 months, Green Mountain got into the enhanced beverage space on their own with the introduction of their Vitamin Burst line of brew over ice drinks; but let's face it, VitaminWater would make everyone quickly forget about Vitamin Burst.

And what about a soft drink partner? Coke? Pepsi? What about Sodastream (SODA)? Think about it, by adding "SodaStream Technology" to the next-generation Keurig Brewer, it would be able to make the Keurig Brewing System a one-stop shop for all of your beverage needs. Why Sodastream? It just makes sense, Coke or Pepsi want no part of making their product available in a powder or concentrate form to home consumers - why would they? Sodastream has established their brand soda syrups in the marketplace, while partnering with well-known brands for all things not soda. Sound familiar? It's the same thing Green Mountain has done.

The second part of scenario one would be a "greener" K-Cup Pack. Maybe something more like what Keurig has done with their Vue Packs, where the filter and coffee pull out leaving the plastic cup to be recycled. This makes a lot of sense for the Vermont-based company. It would give them the upper hand against the flood of knock-off products currently taking over store shelves.

Scenario Two - Could Definitely See This Happening
The Next Generation K-Cup Pack and K-Cup Brewer are announced, changing the way that we think about brewing our morning coffee (and making every other beverage throughout the day).

Radio Frequency Identification (RFID). Using RFID technology in their K-Cup Packs and K-Cup Brewing Systems would be a game changer for Green Mountain.

Look at it this way, you're deciding whether you're going to pick up a Genuine Keurig Product or a store brand product, not authorized by Keurig. By choosing the genuine product, your brewer knows that the best water temperature to brew Green Mountain Breakfast Blend Coffee is exactly 201 degrees, and perfect extraction time is 48 seconds. How in the world could it do that? RFID.

With an RFID chip on the top of the K-Cup Pack, Green Mountain can communicate to your brewer the specific instructions for each beverage - this could be extremely important if making a carbonated beverage.

But how would they get a chip on a K-Cup Pack? Where would it go? In our opinion, Keurig and Green Mountain have been prepping for this move for more than a year. Yup, that black, Keurig Brewed seal is about the perfect size to contain an RFID chip, and we have already been trained to realize that it signifies "Genuine Keurig Quality" so it all makes perfect sense.

Scenario Three - Not Going to Happen, But It'd be Cool
Lower prices for consumers. We've been conditioned to understand that a quality cup of coffee from our at-home brewer will generally cost in the neighborhood of $0.55. With the patent expiration and subsequent run of knock-off brands on grocery store shelves, we have actually seen store-brand products for as low as $0.40 per cup. There is going to be a point where the difference in price outweighs the perception of a higher quality product being the better choice.

So those are a few ways that Green Mountain can make some waves on Tuesday, September 10th. Will any of those things happen? My thought is somewhere between who knows and probably not, but it was fun right? Now I need to head over to to see when I can line up for my iPhone 5s.

Disclaimer: The author of this post, Joe Simonovich, is the co-founder of internet Keurig Retailer, but it is based on no inside information. This post was written strictly for fun, and we have no inside information on Green Mountain Coffee Roasters (GMCR), Sodastream (SODA) or Apple (AAPL). All scenarios above were simply speculation and should be taken that way. 

Thursday, July 11, 2013

The Keurig® Bolt™ - Innovative Office Brewing (No, Really!!)

In the very early 2000's, I started my adult, working life with an office supply company that shared space with an office coffee service. On my first day of work, they showed my the kitchen, and introduced me to this brand new Keurig coffee brewer that could make you a cup of coffee without needing to make a whole pot - my mind was blown.

In the years that followed, I got deeper and deeper in the coffee business, and witnessed a lot of coffee equipment come and go; equipment that was always described as "innovative." Over the last two years,  even Keurig, who changed the office coffee game forever with the introduction of the Keurig K-Cup Pack so many years before, promised a bigger, hotter and stronger cup of coffee with their Vue Brewing System; gave us just another single-serve system that could be confused with any of the others on the market today.

So over the last year or so, as we heard rumblings about the new Keurig "Rain" carafe brewing system, we were skeptical, thinking that it would take more than a larger K-Cup Pack to bring true innovation to the office coffee industry.

But when Keurig announced the new Keurig® Bolt™Carafe Brewing System (what the Keurig "Rain" will be commercially known as) earlier today, they may have finally brought "true innovation" to office coffee.

When Keurig introduced the Keurig K-Cup Pack so many years ago, the first major selling point was cost-savings, playing on the fact that you'll save more when you throw out less (brewing one cup at a time vs brewing one pot at a time). The idea of saving money brewing one cup at a time went away years ago, but one advantage Keurig still held was the ability to always brew the perfect cup of coffee by controlling all of the variables - putting just the right amount of coffee in each K-Cup Pack and brewing at the perfect water temperature to create a consistent cup of coffee.

The Keurig® Bolt™not only controls all of the variables in making a perfect cup of coffee, the Keurig® Bolt™controls all of those variables to make a perfect pot of coffee. The Keurig® Bolt™is now the perfect compliment to any Keurig K-Cup Brewing System in any office pantry in America.

And oh yeah, do you hate waiting for a pot of coffee to brew? The Keurig® Bolt™cuts brewing time in half versus leading commercial pot coffee brewers.

Over the years, we've always done our best to keep it real here on the, we've even had a time or two when we were asked to remove something unflattering that we had written about a company or two in the coffee industry.

So without being paid for our thoughts, or even asked for our thoughts on the Keurig® Bolt™, we feel that this will be a true game-changer in the office coffee industry and for Keurig as a company. So we give a hat tip to the folks at Keurig for their innovative thinking in creating the Keurig® Bolt™ and once again taking the lead in office coffee.

For more information on the Keurig® Bolt™(coming lat this Fall) visit

Thursday, September 13, 2012

Shoffee Named America's 651st Fastest Growing, Privately Held Company by Inc Magazine

Inc Magazine recently released it's Inc 5000 list of the fastest-growing, privately held companies in America, and internet Keurig K-Cup retailer Shoffee ( checked in at number 651 on that list.

This is the first time Shoffee, which was founded in November 2007, was eligible for the Inc 5000 list.

The entire team at Shoffee would like to thank each and everyone of our customers for making us a part of the Inc 5000. It truly goes without saying, but without you, there would be no us - so THANK YOU for making Shoffee great!

Wednesday, September 12, 2012

Say What? Meet (what looks like) the K-Cup Brewing BUNN My Cafe MCU

Because we know next to nothing about the BUNN My Cafe MCU "single Cul Multi-Use Brewer, we're going to say next-to nothing about it, and simply share the info BUNN has currently posted on

Here's what BUNN (not or The Shoffee Blog) has to say about the BUNN My Cafe MCU:

Enjoy the convenience of four machines in one. The versatile MCU allows you to quickly brew with K-Cups®, ground coffee, soft pods, & tea bags. Plus, it’s a great hot water source for instant coffee, oatmeal, gelatin, and more.

K-Cups® is a registered trademark of Keurig, Incorporated. BUNN is not affiliated with Keurig, incorporated.

Tuesday, August 28, 2012

Keurig Patent Update: What is the Keurig Brewed Seal, and What Does it Mean to You?

With September right around the corner, within the coffee industry, it feels just a little bit like it did in December of 1999 - we all know that something is going to happen, but no one is quite sure what it will be.

Of course, we're referring to the fact that two (of the many) patents on Keurig's K-Cup technology expire this September, possibly clearing the way for a marketplace loaded with "knock-off" K-Cups.

Earlier this month, we touched on the fact that one of the patents expiring is for a conical filter inside the plastic cup - a filter that hasn't been used to make Keurig K-Cups in years.

Why is this significant? Why does it matter, as long as you can put a filter inside a plastic cup and fill it with coffee?

Because due to it's shape, the amount of coffee it can hold is limited, thus resulting in less coffee being able to fit inside each K-Cup. Since launching in late 2007, two of our top three, and six of our top 10 selling Keurig K-Cups have been of the "extra bold" variety; with the Keurig K-Cup filter patent that expires, there can be no such thing as an "extra bold" variety. Coffee can be roasted darker or more robusta beans can be used to make a coffee have the feel of an "extra bold" coffee, but no more coffee can be added to each K-Cup to make it truly such.

That leads us into Keurig's new marketing campaign, Meet the Keurig Brewed Seal. This August, K-Cup Portion Packs, produced by Keurig Authorized Roasters, will begin to carry the Keurig Brewed seal.

As a consumer, here's what the Keurig Brewed Seal means to you:
  • Quality you can trust.
  • Taste you can count on.
  • Safety tested for your Keurig Brewer.
At first, we thought the third one might be a stretch, but after some research, we realized that safety is a legitimate concern. Think about it, a new "knock-off" K-Cup comes to market from a well-known roaster. The product is viewed as okay, but the roaster constantly receives the feedback that while the resulting cup of coffee is almost like what they have come to know from this roaster, it's just a little weaker. Since this fictional K-Cup is a well known brand, there is know tweaking the blend recipe, that just won't work. The only answer may be to try and cram as much coffee into this old-style filter as possible, and if you've ever overstuffed a My K-Cup, you know what happens; water can't pass through and it causes an overflow in your brewer.

Now when the aforementioned My K-Cup backs up, a lid that is screwed on tight is enough to withstand the pressure created by the back up; but when a "knock-off" K-Cup backs up the pressure will be enough to pop the top and send grinds and water (presumably hot) shooting everywhere - now, in our eyes, that scenario does create a legitimate safety concern.

So while we're not about to sit here and say "stay away from all of the new Keurig friendly products that will be hitting the market next month," we will tell you to be wary of what you put in your Keurig Brewer because unless it has the Keurig Brewed Seal, it may not brew the cup you expect.

Friday, August 24, 2012

Green Mountain Pumpkin Spice Keurig K-Cups Now in Stock

Just a quick post to let everyone know that Green Mountain Pumpkin Spice Keurig K-Cups are now in stock at for only $13.97 per box of 24 Keurig K-Cups.

And remember, Green Mountain Pumpkin Spice Keurig K-Cups are only available for a limited time, so stock up while they're here...

Wednesday, August 15, 2012

Introducing the Green Mountain Rivo Espresso Machine (soon, we think)

With Green Mountain's Keurig Brewing System and new Vue Brewing System already in retail stores everywhere, it may seem hard to believe you're reading another post about another brewing system from Green Mountain, but it's true; according to The Boston Globe, Green Mountain has trademarked the name Rivo for it's soon-to-be-released, high-pressure espresso machine.

The Italy based espresso giant Lavazza, which as of February 24, 2012 owned five percent of Green Mountain has been rumored to have been working with GMCR on this system for some time, and a release later this year seems to make a lot of sense based on the fact that Starbucks will be breaking into the at-home-brewing market with it's Versimo espresso machine.

In our opinion, the Green Mountain Rivo Brewing System should have a much greater impact on single-cup brewing in the United States than the Vue System, and even in some ways, the original Keurig K-Cup Brewing System.

Around the world, the single-serve coffee leader is Nespresso, a high-pressure espresso brewer. With the Green Mountain Coffee, and even more so, the Starbucks brand well known amongst coffee drinkers throughout the United States, the Rivo and Versimo systems may finally make high-pressured, single-cup espresso brewers common on countertops throughout the country, just like they are throughout the rest of the world.

For anyone who looks at their morning cup of coffee as something that they simply drink out of necessity, rather than enjoyment, the Green Mountain Rivo Espresso Maker may just look like another single-cup option, but to those who truly love to experience their cup of coffee, the entry of the Rivo and Versimo brewers into the marketplace may truly bring your coffee-drinking experience to the next level.

Watch for more on the Green Mountain Rivo here on The Shoffee Blog in the coming weeks as this post is simply based on the trademark filing, and not an actual product announcement from GMCR.

Sunday, August 12, 2012

She Must be a K-Cup Fan (Coffee Nerd Humor)

Looks like Keurig's claims of stronger, bigger and hotter weren't nearly enough to impress everyone's history's biggest critic and Olympic, Gold (and now more famously Silver) Medalist Gymnast McKayla Maroney as she appears #notimpressed with the Keurig Vue V700 Brewing System.

We guess @McKaylaMaroney is a fan of the classic Keurig K-Cup...

Have a great Sunday everyone.

Friday, August 10, 2012

The Keurig K-Cup Brewer (Japanese Edition)

Last evening, while doing some research on Keurig K-Cup patents, we stumbled upon this gem; the "Keurig" trevie brewer (which can only be shipped to an address in Japan - we tried).

If nothing else, it is very interesting that while we're all waiting for Y2-Keurig this September, Japan already has their own replacements for the Keurig Brewer and Keurig K-Cups readily available.

While we're not sure if this brewer and the K-Cups being sold along with it are licensed by Keurig or not, it is (at the very least) interesting to see a different take on Keurig brewing.

By far our favorite part of finding these items was something, that we're pretty sure, got lost in translation. That being the Brewstar "Deep Fried" Keurig K-Cup:

And if anyone who sells this brewer online would like to send us one of these brewers and some "K-Cups" we'd love to review it here on the ShoffeeBlog.

Did You Know? Expiring Keurig K-Cups Patents Edition.

Did you know, one of the two Keurig K-Cup related patents expiring this September pertains to technology Green Mountain no longer uses in its Keurig K-Cups?

It's true. One of the expiring patents relates to the filter within the Keurig K-Cup, and since this patent was filed, Green Mountain (GMCR) has changed the design of the filter it uses, which is (you guessed it) protected by a patent that doesn't expire this September.

So while the idea has been floated out there that come this September, the single-serve coffee industry will begin to look like the wild west, with quality, non-Green Mountain K-Cups popping up all over the place; that may not be the case.

Many of those Keurig-compatible cups that pop up will simply not be the same quality that many Keurig lovers are used to, and those which do produce a cup of coffee that can be compared to one made from a K-Cup carrying the Keurig Brewed Seal may find themselves in court as GMCR will do its best Apple impression protecting its non-expiring patents in the legal system.

So maybe the idea that you'll be able to spend much less and get the same quality cup of coffee from a K-Cup like package, not carrying the Keurig Brewed logo this September is not necessarily a slam dunk.

Of course there is the fact that Green Mountain is bringing back the Diedrich Coffee Brand as its Keurig K-Cup "Value Brand," at a price of about $0.10 less per cup to the end user.

Diedrich Coffee Keurig K-Cups will be available on this September.

Thursday, August 9, 2012

Green Mountain K-Cups Getting Extreme Makeover

Have you noticed your favorite Keurig K-Cups looking a little different lately?

Well, you're not alone. Green Mountain has recently started making over the packaging on their Keurig K-Cups, mainly to include their Keurig Brewed Seal (which will start getting a lot more play next month).

If you've yet to get a box of new-look Keurig K-Cups in your home, don't fret, this year's Green Mountain FT Pumpkin Spice Keurig K-Cups (coming to early next week) feature the brand new look.

We'd love to know what you think of the new GMCR packaging. Tweet your thoughts @ShoffeeCoffee and be sure to hashtag any Keurig-related Tweets #MyShoffee for the chance to win Keurig-themed prizes from

Diedrich Keurig K-Cups are Back (or will be this September anyway)...

Everyone has been wondering exactly what Green Mountain's response will be when two of their patents on components of their K-Cup packs expire this September, this morning, we got an answer to what at least one of their responses will be - Green Mountain Coffee Roasters is bringing back beloved Diedrich Coffee K-Cup Packs, and they will be "value priced."

This September, Green Mountain will bring back two Diedrich favorites, and introduce two more, and they will all be available at

Here is what you can look forward to next month:

Diedrich Morning Edition (Medium Roast) - A bright wake-me-up for breakfast or a crisp, clean finish to any meal.

Diedrich Rio Blend (Medium Roast Coffee) - A smooth, creamy body gets a bit of South American spiciness in this warm, hearty blend. A nicely balanced cup with hints of raisin and cocoa.

Diedrich French Roast (Dark Roast Coffee) - A dark roast notable for a toasty aroma coupled with a syrupy body, molasses taste and pleasant finish.

Diedrich Morning Edition Decaf (Medium Roast Coffee) - This full roast coffee delivers creamy vanilla sweetness and a hearty finish. It's great for waking up to in the morning, even without the caffeine.

Before this announcement, we had figured that Eight O'Clock Coffee would be GMCR's long-rumored "value brand" Keurig K-Cup, but we are pleasantly surprised to find out that the Diedrich brand will fill this niche.

Now that you've read this post all the way through, we're ready to spill the beans on what this "value" line of Keurig K-Cups means to you. As a Keurig user, you should see a savings of about $0.10 per cup, a big difference from the way we saw coffee prices go a few years back.

Monday, May 7, 2012

Eight O'Clock Coffee and Tetley Tea Keurig K-Cups Coming Soon

Well, we wanted to wait a day or so, and gather as much information as possible on Green Mountain Coffee Roaster's announcement last week that it will add Eight O'Clock Coffee, Tetley Tea and Good Earth Tea to it's K-Cup and Vue Pack portfolio this coming Fall.

Even though we are sometimes critical of GMCR's moves here on The Shoffee Blog, we have to admit; this is a move that we really, really like.

For the last few months, we have kicked around ideas about exactly how GMCR plans to compete with all of the "knock-off single-serve cups" undoubtably planned for launch this September, when GMCR's patent on it's K-Cup design expires. Launching a K-Cup line featuring "America's #1 Whole Bean Coffee brand in grocery" seems like a good answer (not to mention a product from Tetley to answer years of customer cries for a 'regular tea').

Now, the next thing we'll be looking for on these three K-Cup (and Vue Pack) lines is the price point. Is it GMCR's plan to bring these K-Cups on at the same price point as their traditional offerings (Green Mountain, Coffee People, Gloria Jean's, etc) or will they introduce these as a "value brand" to compete on price with the flood of new, non-GMCR products coming in September 2012?

Our thought is that these will be considered GMCR's "value brand" and be available at a lower price point than GMCR's current product offerings; thus allowing those who have bought a Keurig brewer but switched to either a cheaper alternative (ie: Grove Square Instant Cups) or using one of the hundreds of filters now on the market that allow ground coffee to be used in a Keurig Brewer.

For this move, we tip our hats to GMCR, instead of waiting until September and reacting to what the market does, they're taking the proactive steps to be ready to compete when the time comes.

Now, for a "value brand" hot chocolate Keurig K-Cups... Could there be a change in strategy of how Swiss Miss is offered in the near future as well?

And to answer the question that will inevitably arise - yes, all of the products mentioned in this post will absolutely be available on as soon as they become available (except the Vue Packs, we are still uncertain of their status on Shoffee).

Monday, April 9, 2012

NOW IN STOCK: Swiss Miss Hot Cocoa Keurig K-Cups Now Available from

With all of the excitement surrounding Starbucks Keurig K-Cups finally landing on, we almost forgot:

Swiss Miss Hot Cocoa Keurig K-Cups are also now available on!

That is all, please feel free to continue with your day now...

DISCONTINUED BY GMCR: Seven Wolfgang Puck K-Cup Varieties Say Good-Bye

If you've been a loyal Keurig K-Cup user for some time now, you're not a stranger to hearing that some of your favorite K-Cup varieties have been discontinued by Green Mountain Coffee Roasters. However, today is the first time that several varieties that we introduced here on The Shoffee Blog, are the K-Cups to which we are also saying good bye.

A little over a year ago, was one of the first online Keurig Retailers to bring you the entire line of Wolfgang Puck Keurig K-Cups, and today, we're the first to tell you that as of last week, seven of those same K-Cups have been discontinued.

Here is the list of Wolfgang Puck Keurig K-Cups that will no longer be produced (limited quantities of some are still available on

So we added some Keurig K-Cups from Starbucks and Tazo Tea last week, and took away some Wolfgang Puck favorites this week - it all evens out, right?

Over the next few months, there will no doubt be even more changes to the landscape of both Keurig K-Cups in general, and Keurig K-Cups on, be sure to check out The Shoffee Blog regularly to make sure you're the first to know.

Friday, April 6, 2012

Starbucks Keurig K-Cups Now Available on

If you're a customer, who has been waiting to be able to add Starbucks Keurig K-Cups to your order, your wait is over. is proud to announce that as of April 5, 2012, we will now be offering six (6) Starbucks Keurig K-Cup varieties, as well as two (2) varieties of Tazo Teas.

All of the Starbucks Keurig K-Cups on Shoffee are packed in boxes of 16 Keurig K-Cups with the coffees currently priced at $17.97 per box and the teas at $16.97 per box.

Here is the full rundown of which Starbucks and Tazo items are currently in stock and ready to ship:

Sunday, April 1, 2012

APRIL FOOLS: Best Keurig-Themed April Fools Joke Goes to ThinkGeek

The team over at has definitely won the award for Best April Fools Prank Involving Keurig K-Cups (okay, that's not real, but if it were, the award would go to

This morning, they added new Keurig 5-Star Meal K-Cups to their site (and somehow managed to keep the cost per cup for a whole meal under $0.90).

Of course we're usually telling you about new products and offerings on here on The Shoffee Blog, but today we're simply here to offer a congratulations to on an awesome April Fools joke (and we might as well plug our Shoffee@Home Takes Over Your Home Contest too).