Friday, October 31, 2008

The Keurig Witches have invaded Shoffee.com



UPDATE (3:25PM):

Here is a list of all of our winners from today's game (Your new Keurig Mini B30 Brewers will be shipping out to you on Monday):

  • 9AM EST - Bob L. from Lincoln Park, NJ (found in 32 min)
  • 11AM EST- John C. from Torrington, CT (found in 8 min)
  • 1PM EST - Gene D. from Lehighton, PA (found in 16 min)
  • 3PM EST - Adrienne F. from Pomona, NY (found in 5 min)

We would love if you'd share a digital picture of you and your new brewer. If you would like to share one with us, please send them to joe@shoffee.com.

Thanks for playing, and have a Happy Halloween everyone.

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UPDATE (3:05PM):

We have the final winner, and she won only by seconds (literally).

Adrienne F. from Pomona, NY has won the fourth and final Keurig Mini B30 Brewer.

I will post a full recap of the winners in a few minutes. Thanks to everyone for playing. I hope that it made for a fun day. Happy Halloween!

From: Adrienne F*******
Date: Fri, 31 Oct 2008 15:05:19 -0400
To:
Subject: Got it!

Gloria Jeans Oolong
Tully’s House Blend
Diedrich’s Variety Pack

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UPDATE (3:00PM):

Well, here we go, the fourth and final Shoffee.com Witch Hunt. We went the easy route again this time around. The three (3) witches are right out in the open, (no hiding). Good Luck!

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UPDATE (1:18PM):

The third time is the charm for Shoffee.com customer Gene D. He is the third winner in the Shoffee.com Witch Hunt (1PM EST):

From: e**2
Date: Fri, 31 Oct 2008 13:15:45 -0400
To:
Subject: coffee

bigelow pomegranate green tea
timothty's private blend
gm fair trade autumn harvest blend

Gene was a little late in each of the first two Witch Hunts today, but was first in the 1PM Witch Hunt.

Nice Job Gene!

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UPDATE (1:00PM):

Ok, we're going to make the afternoon witch hunts even easier. Now the three (3) are not so much hiding as they are right out in the open. They are still where a product would be, but now there is no wait - it is only the witch. Happy Hunting!

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UPDATE (11:56AM):

Thanks for everyone who has participated so far. Please be aware that there is no hidden agenda here, and no playing favorites as to who wins. The witches are really on the site, and people are finding them (in addition to the winners).

We'll be back to do it again at 1:00PM EST.

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UPDATE (11:09AM):

You guys are getting good at this. We have our winner of the 11AM Witch Hunt:

John C. from Torrington, CT

From: Jon C******
Date: Fri, 31 Oct 2008 08:08:00 -0700 (PDT)
To:
Subject: Witches

The 3 witches are behind:

Caribou Coffee Mahogany
Gloria Jeans Pomegranate Berry Fusion
Green Mountain Hot Cocoa

Nice job John.

Hope to see everyone back at 1PM EST.

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UPDATE (11:00AM):

The Keurig Witches are hidden again. Happy Hunting!!!

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UPDATE (10:20AM):

The Keurig Witches will be going back into hiding at 10:30AM EST. They'll reveal themselves again when the next Witch Hunt starts at 11AM EST.

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UPDATE (9:56AM):

Here's the best comment of the day this far.

Patti said: "Bob must have had his coffee before he played this game."

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UPDATE (9:34AM):

Ding, Ding, Ding!!!

We have our first winner:

Bob L from Lincoln Park, NJ

From: "L*****, Bob"
Date: Fri, 31 Oct 2008 09:32:12 -0400
To:
Subject: Got it !

GJ Southern Pecan Pie
Green Mounatin PBS Blend FTO
Twinings Earl Grey Decaf Tea

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UPDATE (9:32AM):

Still no winner. here is a hint to get you started:

Twinings Earl Grey Decaf Tea

The other two are behind K-Cup coffees...

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UPDATE (9:09AM):

There are actual witch graphics hidden on the site. The correct answer is NOT:

  • Deidrich Paradiso House Blend
  • Green Mountain Vermont Country Decaf
  • Celestial Seasonings Original India Spice Chai

But thanks for helping us know where we need to update our images Michele and Sara

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The Shoffee.com Witch Hunt is now officially on. Get all of the latest info here, including where the witches are/were hiding, winners and clues (in case the witches have hidden too well).

Happy Halloween.

Tuesday, October 21, 2008

Barack Obama in Front in Latest Shoffee.com Poll



With two weeks to go until Election Day, who hasn't released a poll showing which candidate is in front at this point. I'll tell you who has yet to release a poll - Shoffee.com.

Well, that changes now. Shoffee.com has now released its updated poll results based totally on the sales on Coffee People's Barack Obama Blend and Coffee People's John McCain Blend Keurig K-Cups.

As of 2:30 Pm EST, Monday, October 20, 2008, Barack Obama holds a 6-point lead based strictly on sales of Coffee People Barack Obama Blend Keurig K-Cups and Coffee People John McCain Blend Keurig K-Cups at Shoffee.com.

From now through Election Day, the results of the sales of Barack Obama Blend Keurig K-Cups and John McCain Blend Keurig K-Cups will be posted right here on The Shoffee Blog twice a week. Subscribe to The Shoffee Blog to make sure you get all of the updates as soon as they are posted.

Current Results:
Barack Obama..............53%
John McCain................47%


Margin of Error - Probably very, very high.

Monday, October 20, 2008

Shoffee.com Reviewed at KillerStartups.com

Shoffee.com was recently reviewed by the folks over at KillerStartups.com.

KillerStartups.com said, "If you love a great cup of coffee and want to find the brew that right for you, you should swing by Shoffee.com and choose from the many brands available at this online store."

If you would like to read KillerStartups.com's full review,
Shoffee.com - Caffeinating the World, One Cup at a Time.

While you're visiting KillerStartups.com, be sure to vote for Shoffee.com, and let everyone on the web know, Shoffee.com is truly a killer startup.

Friday, October 17, 2008

NEW PRODUCT: Shoffee.com now offering the new Keurig B30 Mini Brewer for only $79.95

This week, Shoffee.com introduced the new Keurig B30 Mini Brewer on its website. The Keurig B30 Mini Brewer is available in black or white, and is only $79.95.

To learn more about the Keurig B30 Mini Brewer, check out ShoffeeTV.com, or pick one up a Keurig B30 Mini Brewer now at Shoffee.com.

Here's a quick demo of the new Keurig B30 Mini Brewer from our good friend Jessica over at Green Mountain:

Thursday, October 16, 2008

NEWS RELEASE: Shoffee.com Helping Coffee Lovers Brew a Better Cup of Coffee and Save Money at the Same Time

FAIRFIELD, New Jersey -- Internet Keurig K-Cup retailer Shoffee.com, wants the coffee-drinking public to know they have found a way to help them save some money in these very tough economic times.

"It's very simple," said Joe Simonovich, Co-Founder of Shoffee.com. "Brew more coffee at home."

The cost of brewing a cup of coffee at home, even when using a Keurig Brewing System is a huge savings from buying a cup at your local donut shop or coffee shop.

"People sometimes ask me, why would people buy $60 or more worth of coffee from Shoffee.com each month?" said Simonovich. "They don't realize that the $60 spent at Shoffee.com will buy them about 150 cups of great coffee for everyone in their family."

Shoffee.com uses the figure of $1.80 per cup as the national average for purchasing a medium-sized coffee at a donut shop or coffee shop.

"If you use our figure of $1.80 per cup, which I personally feel is a little low," said Simonovich. "That same $60 will buy you about 34 cups of coffee. That's a huge difference."

In these uncertain economic times, when people are looking for ways to save money, simply brewing your coffee at home can literally save you $100's per year.

"We're all looking for answers right now," said Simonovich. "We are happy to be able to give people a money-saving alternative to their regular morning routine."

When it comes to brewing coffee at home, an often-heard concern is about the quality of the coffee.

"In years past, people would often say that the coffee from a Keurig Brewing System just couldn't match the taste they enjoyed from their regular coffee," said Simonovich. "With all of the new technology in both brewers and K-Cups, that is no longer the case."

Coffee People Donut Shop Coffee, which has become the most popular Keurig K-Cup offered at Shoffee.com is a coffee designed to appeal to those who regularly frequent one of America's most popular donut and coffee shops.

"If you ask me Coffee People Donut Shop Coffee is a better cup of coffee than you get at that place (the aforementioned donut and coffee shop)," said Simonovich. "To be honest, I stop there from time to time, and consistency is definitely an issue."

With the Keurig Brewing System, available at Shoffee.com, the user gets a consistent cup of coffee every time, brewed the way they want.

"I'm not saying that once you buy a Keurig Brewer your financial situation will instantly improve," said Simonovich. "But over time, trust me, you will see the savings add up."

Shoffee.com Helping Coffee Lovers Brew a Better Cup of Coffee and Save Money at the Same Time (PRWeb)

Shoffee.com Helping Coffee Lovers Brew a Better Cup of Coffee and Save Money at the Same Time (Yahoo NEWS)

Shoffee.com Helping Coffee Lovers Brew a Better Cup of Coffee and Save Money at the Same Time (Topix)

Shoffee.com Helping Coffee Lovers Brew a Better Cup of Coffee and Save Money at the Same Time (dBusinessNews)

Shoffee.com Helping Coffee Lovers Brew a Better Cup of Coffee and Save Money at the Same Time (1888PressRelease.com)

Shoffee.com Helping Coffee Lovers Brew a Better Cup of Coffee and Save Money at the Same Time (Free-Press-Release.com)

Tuesday, October 14, 2008

NEW KEURIG K-CUP: Coffee People Extra Bold Santa's Buzz Keurig K-Cups



If I were to tell you about Santa's Buzz, I bet a few things would come to mind maybe the Jolly Old fat man enjoying a little too much eggnog, possibly a vision of Santa drinking a little Hot Wassail before hopping in his sleigh (trust me, it only takes a little hot wassail to catch a buzz) or maybe you have the same picture in your mind that I do of your uncle stopping by on Christmas Eve dressed as Santa grabbing a a glass of the Blackberry Manischewitz from the dinner table, and taking a can of Natural Light for the road.

At Shoffee.com, when we say Santa's Buzz, we're not talking about any of those things. We're talking about a new Holiday K-Cup from Coffee People officially called Coffee People's Bold Holiday Brew, Santa's Buzz Keurig K-Cups.

Coffee People calls Santa's Buzz, "a jolly blend of outstanding world coffees - smooth and bold to keep you buzzing all season long." At Shoffee.com, we simply call it - the best winter Keurig K-Cup ever.

Last winter, we gave the title of best winter K-Cup to Green Mountain's Wicked Winter Blend, but at this point, the crown goes to the Coffee People.

And, note to our Shoffee.com readers who do not celebrate Christmas, or just might not believe in Santa Clause - my advice; ignore Santa, enjoy the buzz...

Friday, October 10, 2008

POLL: What Do You Think of Our New Tagline?

At Shoffee.com, we've never really had an official slogan or tagline; but as we've shipped Keurig K-Cups and brewers to customers across the country, we've marked our map with stickers that said: "Shoffee.com - We Came. We Saw. We Caffeinated."

That got us thinking...

It was fun trying to get a customer in every state, but we want more. That's when we came up with our new Shoffee.com slogan: Shoffee.com - Caffeinating the World, One Cup at a Time.

What do you think?

I Love It
I Like It
It's OK
I Hate It


(View Results)

Create a Poll

Friday, October 3, 2008

Qwowi.com Review: Coffee People Barack Obama Blend Keurig K-Cups



After all of the, what seemed to be no more than, playful bickering which was labeled a Vice-Presidential debate on Thursday night; I am sure you're in exactly the same spot you were at before the VP candidates ever took the stage - still unsure who is really the better candidate.

So I'd like to point you in the direction of our friend Tony over at Qwowi.com (formerly whatthedeuce.com) who chose Coffee People Barack Obama Blend Keurig K-Cups to review this week, as part of his ongoing K-Cup Challenge.

Tony's review of Coffee People Barack Obama Blend Keurig K-Cups starts out like this:

What a decision I had to make; a decision we all have to make, I suppose. I was checking out K-Cup Challenge sponsor, Shoffee.com when I saw them; two new offerings from Coffee People for the election season; Obama blend, and McCain blend. Now when it comes to Obama vs. McCain, we don’t really have the option of choosing both (nor would I want to). I suppose I could have chosen neither, but it’s not like there are any other viable options (Nadar blend sucks). Am I still talking about coffee? Anyway…

Click here to read the full review on Qwowi.com...

And fear not loyal republican Shoffee.com customers, in the interest of fairness, I will be sending a box of Coffee People John McCain Blend Keurig K-Cups up to Tony today to review if he so chooses...