Friday, November 6, 2009

Keurig K-Cups for Dummies


Okay, in the past month or so, we have been doing everything we can to address common questions that customers call or email Shoffee.com with everyday. Now, we're going to take on one of the biggies. Today, we're going to give you Keurig K-Cups for Dummies Guide (no, not you, the other people reading this) to distinguishing between the different Keurig K-Cup Categories on Shoffee.com.
We'll start with the easiest ones first:
Decaffeinated: This is a K-Cup without caffeine (except in the case of Green Mountain Half-Caff Keurig K-Cups, which DO show up in the Shoffee.com Decaffeinated category, but actually DO HAVE half the caffeine of a normal K-Cup).
Flavored: This is a K-Cup to which flavoring has been added to somehow change the natural flavor of the coffee. Hazelnut and French Vanilla are two popular flavored K-Cup varieties.
Now on to the roasts:
Light Roast: A coffee which is created from beans roasted for only a short period of time. The roast of the coffee however has nothing to do with the caffeine content of the K-Cup. Breakfast Blend K-Cups are some of the most popular light roasts offered on Shoffee.com.
Medium Roast: A coffee made from beans roasted for the "regular" amount of time. This is where most of your traditional favorites fall into line. The most popular medium roast coffee on Shoffee.com is Coffee People's Extra Bold Donut Shop Keurig K-Cups (yes, an Extra Bold K-Cup can also be Medium Roast. We'll address that in a minute).
Dark Roast: A coffee which is made from beans roasted for the longest period of time. This produces a Keurig K-Cup with a coffee that tastes almost like it has been burnt. Some popular Dark Roast Keurig K-Cups are Green Mountain Extra Bold Dark Magic Keurig K-Cups and Emeril's Big Easy Bold Keurig K-Cups (yes, an Extra Bold K-Cup can also be a Dark Roast. The reason why is next).
And here the break down on the number one cause of confusion for Keurig K-Cup lovers:
Extra Bold: While the term Extra Bold makes most people think of Dark Roasted K-Cups like Coffee People Jet Fuel Keurig K-Cups and Green Mountain Double Black Diamond Keurig K-Cups, that is NOT always the case. The truth is, the term Extra Bold is NOT referring to the roast at all; it is only referring to the amount of coffee inside each of the K-Cups. By definition, an Extra Bold Keurig K-Cup has at least 20% more coffee than a "regular" Keurig K-Cup. Therefore, Green Mountain's new Donut House Coffee Keurig K-Cups are actually an Extra Bold, Light Roast Coffee (and Green Mountain Donut House Decaf Keurig K-Cups are actually Extra Bold, Light Roast and Decaffeinated). So while Extra Bold Keurig K-Cups WILL brew you a cup of coffee with more flavor than a "regular" Keurig K-Cup, but it WILL NOT necesarily give you a cup with the burnt flavor of a Dark Roast Coffee (unless it is an Extra Bold, Dark Roast, of course - lol).
So we hope all of that made some sense to you. If you have anymore questions about K-Cups, coffee or anything; feel free to reach out to us at Facebook.com/ShoffeeCoffee.

1 comment:

KRISTIN said...

The length of roasting time actually DOES affect the caffeine content. Light roast coffees, according to the FDA, DO have a higher caffeine content than medium and dark roasted beans. The longer the beans are roasted, the more of the caffeine is 'cooked' away.