Friday, April 1, 2011

Shoffee Exclusive: Bacon Flavored Single-Serve Coffee Coming to Shoffee.com


"A passionate response is likely from our other licensed sellers," said (an unnamed single-serve coffee executive).


If you're a regular visitor to The Shoffee Blog, you already know that we love to break single-serve coffee news. It is extremely exciting when the single-serve coffee news involves Shoffee.com, this time, we have to toe the line on not giving out too much information on this topic because the official news release (from someone much larger than Shoffee.com) is not due out until Monday, April 4, 2011.

Here are some highlights from the official news release due out Monday (although in a somewhat cryptic form):

(We are) very excited to announce that, starting May 1, 2011, (we) will be test marketing a new bacon-themed (single-serve coffee) exclusively with Internet Retailer Shoffee.com.

The idea of a (single-serve coffee) with a breakfast-food theme is not something new to the coffee world. Both Golden French Toast, and Sugar Bush Maple are maple-syrup flavored seasonal offering that are wildly popular among (single-serve coffee) enthusiasts.

The Applewood Bacon (single-serve coffee) can be best described as having the aroma of a stack of pancakes and syrup, with just a hint of smoky bacon.

"We think people will be surprised," said (an unnamed single-serve coffee marketing manager). "You're not going to get an overwhelming mouthful of bacon flavor, but you're going to know it's there; as well as the delicious flavor of Vermont maple syrup."

"A passionate response is likely from our other licensed sellers," said (an unnamed single-serve coffee executive). "The team from Shoffee.com kept mentioning the success of a bacon-themed beer from Odin Brewing Company at a meeting last year, and how they thought it would translate perfectly to a (single-serve coffee). That's why we have decided to test market this product exclusively on Shoffee.com."

"I'm a craft beer geek," said Joe Simonovich, Co-Founder of Shoffee.com. "I wanted to bring a little bit of that mindset into the (single-serve coffee) world."

The bacon-flavored (single-serve coffee) will be available exclusively on Shoffee.com beginning May 1, 2011. Depending on its success, a full-scale roll out is planned in time for the 2011-12 holiday season.

We will have the official news release posted as soon as we are allowed to this coming Monday, but be sure to join the discussion on this new product over at Facebook.com/ShoffeeCoffee.

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