Just this morning I was looking for something interesting to post about here on The Shoffee Blog, and I somehow ended up on Peet's Coffee site, and ended up purchasing a pound of limited edition Peet's New Guinea Gold whole bean coffee for $18.95.
After sitting at my desk, beating myself up for a while about how in the world can I spend almost $20 for a pound of coffee - limited edition or not.
Then I started thinking; how much do other people spend on coffee? We fill hundreds of orders a day at Shoffee.com, and our customers (the greatest customers in the world) are very comfortable with what they spend on their coffee.
Unbeknownst to me, Oliver Strand of The New York Times had already done a pretty comprehensive breakdown of what people are actually paying per pound when they brew their coffee at home using some of the most popular Single-Serve Brewing Systems.
Using Folgers Black Silk Keurig K-Cups, bought in a grocery store as an example, Strand figured that with each Folgers Keurig K-Cup containing 8 grams of coffee, and selling in the grocery store for $10.69 for a box of 12 Keurig K-Cups, a pound of of Folgers Black Silk Coffee actually costs about $50 per pound.
After seeing that, I immediately turned to our most popular Keurig K-Cup at Shoffee (Coffee People Donut Shop Blend Keurig K-Cups), which regularly sell for $13.97 per box of 24 Keurig K-Cups. Coffee people Donut Shop Keurig K-Cups also contain slightly more coffee per Keurig K-Cup checking in at just less than 9 grams of coffee per serving.
Some quick math brought us to the realization that by purchasing your Keurig K-Cups from Shoffee as opposed to at the grocery store saves you nearly 40% per Keurig K-Cups. This means Coffee People Donut Shop Keurig K-Cups check in at about $29.58 per pound.
So in the grand scheme of things, brewing your coffee using any Single-Serve Brewing System is going to cost you a little more per pound than simply buying a bag, and brewing the old fashioned way; but if you shop smart, there is savings to be had. And more importantly, my nearly $20 bag of Peet's New Guinea Gold whole bean coffee seems like a deal now.