NEWS RELEASE: Shoffee.com Adds Pinterest to Product Pages

Fairfield, New Jersey -- Internet Single-Serve Coffee Retailer Shoffee.com, which specializes in Keurig K-Cups and Coffee Pods added the ability to share its products on Pinterest today.

“The decision to add Pinterest’s Pin-It button to our product pages was not a difficult one,” said Joe Simonovich, Co-Founder of Shoffee.com. “The fact that in January, Pinterest reported the site had 11.2 million unique visits, led us to believe now was the right time.”

Wikipedia describes Pinterest as a pinboard-styled social photo sharing website, which allows users to create and manage theme-based image collections. The site’s mission statement is to “connect everyone in the world through the ‘things’ they find interesting.”

“We know people love our products, I would say that means they find them interesting,” said Simonovich. “If a Coffee People Donut ShopKeurig K-Cup from Shoffee.com is one of your favorite things, why wouldn’t you want to Pin It?”

In addition to Keurig K-Cups, visitors to Shoffee will find many other things to add to their virtual pinboards, including some original artwork from a line of Coffee Pods launching in early March.

“I’ll be pinning the original artwork used in creating our Java Café Coffee Pod labels,” said Simonovich. “Each of the 12 pod labels have an original painting as part of the label, we also have images of the original on our site.”

Pinterest Shoffee.com’s second major endeavor into the sharing of its products socially, and its first since adding the Facebook “Like” button as soon as it was launched.

“People are no longer making uninformed purchasing decisions online,” said Simonovich. “Today’s online consumer is not only influenced by what their friends think, they’re influenced by what friends of friends’ friends.”

About Shoffee.com: Launched in late 2007, Shoffee.com quickly became one of the internet’s premier single-serve coffee retailers, specializing in Keurig K-Cups and Coffee Pods. Shoffee.com now offers nearly 700 products including the Keurig Brewing System and SodaStream Home Soda Making line.