Tuesday, September 10, 2013

GMCR Investor Day 2013: Keurig 2.0, Hot Beverage System Wrap Up

As Green Mountain Coffee Roaster's (GMCR) CEO, Brian Kelley basically announced that anything that goes into your body in a liquid form over the next three years will come from a countertop appliance made by Keurig, he was somewhat coy while introducing the Keurig 2.0 hot beverage platform. That's right, Keurig 2.0 is the hot beverage part of the three-year Keurig Kitchen Takeover - there is also Keurig Cold and Keurig Water on the way.

All that being said, Keurig 2.0 will end up being to single serve coffee what Web 2.0 was to the Internet - a chance to clean things up, tighten up the platform and allow everyone to catch their breath while we prepare for what's next.

The most exciting thing that came out of the little bit that we learned of Keurig 2.0 is that it will be compatible with both K-Cup Packs and Vue Packs. So, in our opinion, Vue Packs will be slowly phased out of the marketplace in favor of the next-generation K-Cup Packs, with (SURPRISE) Radio Frequency Identification (RFID) Technology - but if you read the ShoffeeBlog, you already knew this was coming because we told you a week ago.

During his intro of Keurig 2.0, Kelley said that customers want to select a beverage, put it in the machine, and press one button - RFID Technology allows this to become reality.

While Keurig 2.0 is exciting, it is only one part of the roadmap laid out today, here are a few highlights from Kelley's presentation on Keurig 2.0:

As a Keurig partner, we will hopefully have some hands-on experience with the Keurig 2.0, hot beverage system. We will be sure to post details about it as soon as it happens.

Keurig 2.0 should make its way to retail by this time next year.


With Hold said...

Green drinks are considered by many to be the best tasting energy drinks on the market. It’s probably because they have added ingredients like mango to help smooth out the taste.
Green drink

Jim Rogers said...
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97d4586a-c585-11e3-9fe1-000bcdcb8a73 said...

I have a beta version of the Keurig Oatmeal dispenser and now I can have hot oatmeal (with exclusive QR code anti-piracy technology) any time I want!